Think Smart, Act Globally

Having a global outlook is a vital attribute for business leaders argues Carl Hasty, Head of Trading with Smart Currency Exchange.

The issue of management and leadership – a subject which, I think we would all agree, is critical to the fortunes of the national economy - often comes down to the question of what makes a good leader. For my own part, I firmly believe one of the most important attributes for business leaders of the future will be the ability to think globally.

Now, you don’t need to be Einstein to figure out why I should draw such a conclusion. Figures from earlier in spring showed that the UK had once again slipped back into recession. Indeed, since mid-2008 the UK has had seven quarters of GDP growth – compared with nine quarters of GDP contraction.

On the face of it, then, these are worrying times, particularly given ongoing unrest in the Eurozone. And yet, there is a world of opportunity out there. At Smart Currency we work with hundreds of exporters who see the world – not the UK – as their market. They think in global terms and their leaders and management teams have a global vision.

So is now a good time to export? In my opinion, there’s never a bad time to be exporting. Question - what do the following countries have in common: China, Qatar, India, Iraq, Estonia, Turkey, Saudi Arabia, Indonesia, Hong Kong and Singapore? The answer is that these are just a few of the 70-plus countries whose GDP growth rate exceeded 5 per cent in 2011.

Clearly, the global market offers opportunities for firms around the world. My overriding point here is that it is easy to get caught up with the doom and gloom engulfing the UK economy and, in the process, lose sight of the fact that many parts of the world are developing fast in all manner of business sectors.

Currency strategy

While I am all for thinking globally, I would add that any business embarking on an international strategy right now needs to have a currency strategy in place. The uncertainty of the global economy has led to volatile exchange rates in recent times. Sterling has moved markedly against the euro and US dollar of late. For exporters without a currency strategy, movements in sterling’s relative value will prove costly.

At Smart, we can help your business develop a robust currency strategy in order to negate the currency fluctuation risks associated with international trade. Smart adopts a range of techniques such as forward and spot contracts to provide stability to those engaged in international trade. We also help exporters to maximise margins by offering significantly better-than-bank currency exchange rates.

We expect more currency swings in the next few months as the Groundhog Day scenario that is the Eurozone crisis rumbles on. By partnering with Smart you won’t need to worry about currency movements and their impact on your foreign contracts, and can instead focus on developing your business beyond the shores of the UK.

To ensure you’re getting the best information on FX, get a risk strategy in place. Smart Currency Exchange can help you do this in one phone call. Call us now on 020 7898 0500 or visit our site at www.SmartCurrencyBusiness.com

Casa Mining strike gold with Smart

Casa Mining are a leading mineral exploration company controlling large-scale projects in the Democratic Republic of Congo and Mozambique. Their primary activity involves scouting out areas to conduct exploration programmes in search of gold and other valuable minerals.

With suppliers and employees spread across Europe and Africa, Casa Mining are constantly dealing with transactions in a number of currencies including euros, sterling, Canadian dollars and South African rand.

Having grown concerned over the poor exchange rates offered by their bank, Financial Director Eoin O'Driscoll was urged to check out Smart Currency Exchange. The difference he discovered was startling. “Smart conducted an analysis of the rates that we were getting through our bank and compared it against what we would be getting if we were using them. I had never imagined we could make such a big saving. I now regularly perform comparisons and Smart's rates are consistently the best”.

As well as the competitive rates offered by Smart, it was the ease with which each transaction was made that appealed to Eoin: “Being able to deal with our transactions over email and on the phone has freed up valuable time to concentrate on other areas of the business. The main draw of Smart is the rates, but the fact that it makes our life so much easier is a fantastic added bonus”.

Eoin went on to explain how the personal service offered by Smart Trader, Siobhain Barry improved the service: “Siobhain's service has always been exemplary. Having one broker assigned to you removes any of the apprehension that you feel when transferring large sums of money. Having a face to put to the company, rather than just a website or a call centre, helps a great deal and gives you complete confidence when doing business”.

When asked to sum up Casa Mining's dealings with Smart, Eoin was happy to elaborate: “The service received is fast, efficient and pain free but by far the most important factor for us is the significantly better rates that we are offered. These don't just make a small difference to our business, they save us real money. On a typical year they save us between £20,000 – £25,000”.

It is clear that managing your foreign currency exposure effectively is a vital requirement of any business that deals internationally. For more information and to see how Smart Currency Exchange can save you money, get in touch with the team on 0207 898 0503.

Focus on South Africa

I thought it would be worth looking at the South African Rand (ZAR), in terms of its performance as a currency in recent times and prospects for the future.

Economically, South Africa is a mixed bag. With an abundance of natural resources, the country is a major commodities exporter; its economy has opened up dramatically in recent times. And yet it still faces huge social and structural issues. Moreover, it has not been immune to the global economic downturn. China is a major resources importer and its slowdown has hit South African exports. The IMF recently said that if downside risks to global economic growth materialise, there will be greater challenges facing commodity exporters such as South Africa.

That said, economic data released since February has been positive. Economic growth forecasts for South Africa in 2012 vary. South African Reserve Bank recently upped its own GDP growth forecasts for 2012 to 3 per cent.

In the past 12 months the ZAR/GBP rate peaked at 13.31 while hitting a low of 10.67. Our forecasts for the rate are as follows: 3 months 12.37; 6 months 12.24; and 12 months 12.68.

If you want to ensure your bottom line is protected, call us now and we’ll help you put together a risk strategy.  Alternatively, you  find out more about the rate forecasts in our monthly Outlook.