Sky, ITV, the BBC and big budget films are just a few of the beneficiaries of the sophisticated audio solutions provided by Worcestershire business – and Smart Currency client – Raycom.
The company, which is headed by Pyers Easton specialises in supplying audio - particularly wireless - solutions to the broadcast and entertainment industries. As well as providing the latest and most sophisticated audio products on the market, Raycom also offers extensive consultancy support – matching cutting edge systems to unique client requirements.
The company has been in business since 1984. “We’re currently working on a large contract for a major international motor racing series,” says Pyers. “The product has to be absolutely right. This type of coverage is very complex and the audio systems we provide will be travelling around the world. Our solution has to be resilient and fit for purpose. We specialise in building the right systems for unusual, complex tasks.”
Foreign Exchange Issues
The vast majority of the products provided by Raycom come from abroad – predominantly the
Pyers says: “I was already using a foreign exchange supplier when Smart Currency contacted me. What they offered was simply too good to refuse in terms of their rates compared to my existing supplier. Smart also offered free transfers where before I had been paying £15 for each one.”
Pyers says his business buys in over £1m of equipment each year from abroad. “Even fractions of a per cent can make a huge difference to the business,” he says. The business regularly negotiates forward contracts through Smart. “It means that when I negotiate a contract with a customer I can quote them a price based on the assumption that the exchange rate cannot get any worse,” he says.
Personal service
Pyers suggests that the main benefit of using Smart is the seamless nature of the service it provides. “I can call Smart, have a conversation that lasts for less than two minutes, and within a minute of putting the phone down, I receive a contract note from Smart. The whole transaction is complete within an hour. It is a completely painless process – and that is how I think it should be. I need to be spending my time selling – not ringing around negotiating currency rates. Smart really is one of the most professional firms I have ever dealt with.”
So, would Pyers ever be tempted to use another foreign exchange supplier? He answers: “I can’t really imagine what would tempt me as the rate I am getting with Smart is simply so close to the inter-bank rate. Interestingly, I had a call from my previous FX supplier who asked me what rate I was getting now. He said he would go away and see what he could do in terms of matching Smart.” And? “He never came back,” says Pyers.
No comments:
Post a Comment